Dr. Kaustav SenGupta, a renowned academician, Futurist, Trend analyst, Color psychologist and color forecaster, Youth marketing expert, writer, social worker and TEDx speaker is the Associate Professor of National Institute of Fashion Technology, India (www.nift.ac.in).
Multiple insights models, hypothesis and theories are under his credit including ‘Theory of Adopted Differentiation and Mindset-segmentation model of youth in India’ (cited in 3 international and national books and various research papers), Youth Marketing strategies and model (for India) , Color Image Emotion Association model for India etc. has been implemented successfully by various brands to restructure their core values and product offerings in India.
ABOUT
Dr. Kaustav Sengupta holds a Ph.D in Color psychology. His more than 20 years of expertise and dynamic work pattern as ‘analysis machinery’ has helped many domestic and international brands to restructure themselves in Indian subcontinent.
Dr. Sengupta was the insights expert of PYMCA, Ruby Pseudo, PLAN, MURMUR, Latimar, Mandala, WGSN UK, Titan Industries Paradox Panel, Asian Paints ColorsNext etc. He has been the insights panelist and representative of India for the ‘Youth Roundtable’ in London organised by Lenovo.
He is currently the Director- Insights and Principal Investigator of VisioNxt, the first ever national project to design and execute the AI ML integrated indigenous forecasting services for Indian fashion and retail Industry under Govt. of India. The project was inaugurated by Honourable Minister of Textiles, Govt. of India and will help the post pandemic impacted retails and fashion industry of India to understand future direction.
PUBLICATIONS & WEBINARS
Dr. Kaustav has published more than 35 articles and international papers, 4 chapters in the books (Denim Bible, Images Yearbooks) and delivered lectures in multiple international forums in UK and USA. His research insights on Asian youth subcultures (with Ted Polhemous), color psychology and trend analysis tools are recognized globally and regularly cited in books/ papers.
The 'Youth' in India : A Panoramic Overview & engagement strategy
The Denimisation of youth
Youthometre : a post pandemic perspective on state-of-mind of
youth in India
Recent Webinars
color forecast book on Indian home color 20-21, developed by Dr Kaustav Sengupta
color forecast book on Indian home color 20-21, developed by Dr Kaustav Sengupta
Article on youth mindset & denim by Dr. Sengupta
color forecast book on Indian home color 20-21, developed by Dr Kaustav Sengupta
SPEAKING
Dr. Kaustav is the only Indian youth analyst who has been interviewed by BBC for the documentary “Secrets of Super brands- Fashion”. He had spoken in several seminars and also had conducted various webinars on Trend forecasting
He has delivered lectures and presented papers on trend and forecasting, fashion, color, design and youth Marketing at London College of Fashion (UAL), Indian Institute of Technology (IIT), Indian Institute of Information Technology, Design and Manufacturing (IIITDM), Hindusthan University, Bannariamman Institute of Technology (BIT), Psg.Tech Institute, The National Institutes of Technology (NITs), CII, FICCI, TEDxYouth, CII IGBC, EPCH, Indian Express ThinkEdu conference etc. He was the insights expert of PYMCA, Ruby Pseudo, PLAN, MURMUR, Latimar, Mandala, WGSN, Titan Industries Paradox Panel, Asian Paints ColorsNext etc. He has been the insights panellist and representative of India for the ‘Youth Roundtable’ in London by Lenovo.
Dr. Kaustav has consulted or shared insights for brands as Hyundai, Kia Motors, Zara (and other brands under the Inditex Group Spain), Mango, Tata, Knights & Walker-Dubai, Nike-USA, Lenovo- UK, Facebook, Skullcandy, British Council-UK, Vodafone, Samsung, Nokia, Coke, Facebook, Apple, Consumerfaces- Singapore, Divergent Insights- Singapore, Cscout-Japan, Chennai Silk-India, Future Lab UK, Vaya Life LLC USA, Wild Republic USA, Sony, Mountain Dew, NTT Data, Vodafone, Titan Co. Urban Company, Home Lane, Decathlon, Aditya Birla Fashion- Madura etc.
